MediaTek, the Taiwan headquartered semiconductor company, is keen to break the price barrier for entry levels smartphones. Micromax and Spice, two India based vendors already expressed their interest in MediaTek MT6577 dual core chip. Currently, there is no dual core processor powered handset is available in sub-$200 segment. Spice is working on Mi-500 with MT6577 while Micromax is about to release a dual core version of A90 along with two other handsets. Hopefully, the dual core A90 will hit Indian market by the end of this month.
MediaTek MT6577 couples two Cortex A9 cores with PowerVR Series5 SGX GPU based on ARM architecture. On board 3G/HSPA modem and support of Android 4.0 Ice Cream Sandwich makes this chip a worthy one in pocket friendly budget. The chip contains everything that are required to make fullest entertainment. MT6577 supports up to 8 MP camera, full HD video recording at 1080p, HD display 720p, dual band Wi-Fi, Bluetooth v4.0, GPS navigation support and on board FM radio.
MediaTek MT6577 Dual Core Chip Will Bring Plenty of Powerful Pocket Friendly Smartphones
This is what Finbarr Moynihan, General Manager – Business Development, MediaTek said, “The Indian market witnessed a dramatic increase of 87% in smartphone sales last year, with 150 models launched by more than 30 vendors. Some of the MT6577 capabilities such as the increased application and browser performance and advanced multimedia features will bridge the performance gap between entry level and high-end smartphones, thereby changing the market dynamics of the Indian smartphone industry.”
Co-founder of Si2i Mobility, Mr Dilip Modi, said to press “MediaTek has invariably been at the forefront of introducing superior quality and easily adaptable products at incredibly affordable prices. Thanks to low-cost superior technology that is now available, we see a growing base of Indians switching from basic feature phones to advanced and rich multimedia smart phones. We believe that our upcoming mobile handset(s) powered by MediaTek’s MT6577 will help us bring the market to an inflection point in terms of mid and entry smart phone prices, and set in motion a new era of telecom revolution for the knowledge economy.” while
Mr Deepak Mehrotra, CEO, Micromax expressed positive words about this exciting chipset, “We at Micromax understand and respect the value driven choice of our customers. We believe that the new MediaTek platform will allow us to take pocket-friendly innovation to a whole new level by providing exceptional communication and multimedia experiences to customers from all across India.”
We can see the people show more confidence in dual core smartphones rather than single core ones. Now abundance of sub-$200 USD handsets will pose real threat to high end smartphones. As said earlier, Micromax, Spice have started working on MediaTek MT6577, soon some devices will be unveiled. It’s interesting to see how Micromax A90 negotiates with this all-in-one budget friendly powerhouse. More vendors to join this list soon for sure.